2 resultsfor “Shinsegae Group response to Starbucks backlash”
backlash to ‘Tank Day’ ad campaign Starbucks Korea has suffered a “very significant” drop in sales after a marketing campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters triggered a public outcry
backlash among South Koreans for seeming to invoke the armored vehicles used by the military to crush pro-democracy activists opposing then-President Chun Doo-hwan. Shinsegae Group and Starbucks did not explain