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Son Jung-hyun — news coverage | Globalytic

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Son Jung-hyun

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Son Jung-hyun

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Latest coverage

Starbucks Korea CEO fired over promotion that evoked military crackdown

BreakingAl Jazeera English·May 19·1 min read

Starbucks Korea CEO fired over promotion that evoked military crackdown

The incident highlights the sensitivity of historical events in marketing and the potential consequences for corporate leadership.

Starbucks Korea CEO Son Jung-hyun was dismissed.
The dismissal followed a controversial marketing campaign.
The campaign referenced the May 18, 1980, Gwangju uprising.

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