Israel’s arrogance is becoming the evidence in the case against it

Ben-Gvir’s video, then, does not represent a departure from the general behaviour of Israeli forces. It reflects a broader pattern of abuse, humiliation and dehumanisation. Tellingly, there has been no meaningful accountability for any of these incidents: No Israeli official or soldier has faced criminal prosecution in connection with any of them.

What is perhaps most striking about the Ben-Gvir video is that he posted it himself – suggesting not only pride in his behaviour, but confidence that neither he nor his officers would face punishment.

That self-assurance reflects a wider pattern among Israeli political, security and media figures, who have grown accustomed to being celebrated rather than punished for abusive behaviour. The soldiers who perpetrated the Sde Teiman gang rape were lauded by the political and media establishment; after the charges against them were dropped, Prime Minister Benjamin Netanyahu called them “heroic fighters”.

More broadly, soldiers and settlers have become openly boastful about apparent crimes, often posting the evidence themselves. During the height of the Gaza genocide, Israeli soldiers posted sniper videos of themselves shooting at unarmed civilians, alongside footage of themselves detonating Palestinian homes, looting shops, trying on Palestinian women’s lingerie and playing with the toys of children whose homes had just been destroyed. A 2024 Le Monde report documenting many of these videos suggested that a “sense of impunity” may have motivated soldiers to post them.

Israeli political, military and media figures have also felt comfortable making genocidal statements openly. In a televised address on October 8, 2023, Netanyahu promised to “turn Gaza into an island of ruins”. Later that month, he repeatedly invoked the biblical injunction against the “Amalekites”, a group the Israelites were commanded to destroy completely, including “women, children and infants” – a reference South Africa would later cite at the International Court of Justice.

In October 2023, former National Security Council head Giora Eiland argued that creating a “humanitarian crisis” in Gaza would help Israel win the war; he later set out what became known as the Generals’ Plan, a proposal for the forced starvation of Palestinians in northern Gaza.

Genocidal rhetoric has proliferated in Israeli media. On Israel’s Channel 14, a host asked a guest whether it was acceptable for Israel to “shoot civilians” in Gaza; the guest, a political analyst and lawyer, replied, “Of course! Of course!” According to Le Monde, three Israeli NGOs documented several hundred similar statements on the channel.

Ben-Gvir himself has a long history of supporting extremist violence and making genocidal statements about Palestinians. Both he and Finance Minister Bezalel Smotrich have encouraged violent settler attacks in the occupied West Bank, advocated illegal settlement expansion, promoted the mass expulsion of Palestinians from Gaza and called on the military to block humanitarian aid from reaching starving Palestinians.

The Israeli scholar Menachem Klein has argued that Israel is a “genocidal society”, a conclusion hard to dismiss given how Israeli policy, military conduct, media rhetoric and public discourse have converged to normalise systemic violence with near-total impunity.

The abuse of the flotilla activists is therefore not an aberration. It is the predictable behaviour of a system that has learned it can kill, rape, humiliate and starve people without consequence.

But evidence suggests Israel’s arrogance may be catching up to it. Within hours of the video’s release, condemnations poured in – Canada, France, Italy, Spain, Portugal and the Netherlands all summoned Israel’s ambassadors – including from allies who appear increasingly embarrassed by Israeli actions.

Since the last months of 2023, global public opinion has shifted dramatically against Israel, with Netanyahu recently admitting that Israel is losing the global public relations battle. This matters: In democratic societies, it is difficult to sustain foreign policies the public views as morally indefensible, and unconditional support for Israel is becoming a political liability in US elections.

Some within Israel’s establishment recognise the danger. Condemnations of Ben-Gvir came not only from abroad but from figures such as Benny Gantz and Gideon Saar, who accused him of harming the nation. Even Netanyahu, a close ally, rebuked him.

It is likely only a matter of time before the arrogance catches up. South Africa’s genocide case against Israel is ongoing at The Hague, and much of its evidentiary record comes directly from Israeli officials, soldiers and journalists – through their own videos, speeches, interviews and social media posts.

The problem for Israel is that a system predicated on impunity eventually stops concealing itself. Once abuse becomes normal enough to be filmed, posted and celebrated, it becomes far harder for the rest of the world to look away.

The views expressed in this article are the author’s own and do not necessarily reflect Al Jazeera’s editorial stance.