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Vodafone sold us a dream to take on shops - the reality was different

mental health issues after running Vodafone franchise shops. Donna Watton and Rachael Beddow Davison, from Lincolnshire, are among 62 former franchisees taking the phone company to court. In their legal claim, the group alleges that

Vodafone incentivised security staff to fine its own franchisees

impact](https://www.theguardian.com/business/2025/sep/22/vodafone-franchisees-warned-of-massive-impact-of-commission-cuts-on-mental-health)” on their mental health. A spokesperson for Vodafone, which continues to contest the high court claim, said: “We conduct regular audits across our retail estate to ensure regulatory compliance and that