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future of football? Figure caption, Why hydration breaks are big business ## 'Hydration ad breaks worth
hydration breaks and working with experts to develop extreme weather health protocols. But Wheeler believes high temperatures will still endanger athletes – and football itself. “Among Fifa’s core aims are to safeguard player welfare
Hydration breaks during this summer's matches will make it a game of four quarters, not two halves, and therefore allow broadcasters to sneak in more promos. Tom Berendsen, managing director of production company Business/Club
future as such a deal neared its end. "It was more about looking to 2028," he added. "It's a very important home tournament for us and we wanted the best chance