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‘An element of exploitation’: the world of TikTok child skincare influencers

TikTok child skincare influencers In a [TikTok](https://www.theguardian.com/technology/tiktok) video a young girl – her age anywhere

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TikTok content about their skincare routines](https://www.theguardian.com/technology/ng-interactive/2026/apr/22/toddler-skincare-children-videos-tiktok), a Guardian investigation has found, raising concerns about the beauty industry’s reach and the lack of safeguards for child influencers