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2 resultsfor “Nike World Cup advertisement athletes”

Business

The World Cup of adverts: How brands are competing to entertain, not simply sell

Nike's executive creative directors, tells BBC News. "It does feel like it's a World Cup in itself, just in the world of advertising." Of course, there have always been World Cup-adjacent adverts

BBC NewsJun 12
Business

Nike v Adidas - the World Cup brand battle

advertising and becoming part of football culture." Image gallery 1[Skip image gallery](#storyboard-7-end-of-image-gallery) 1. ![Mbappe starring in Nike's 'Rip the script' World Cup advert](https://ichef.bbci.co.uk/ace/standard/2560/cpsprodpb/234d/live/dc18cfd0-6a44-11f1-8e1d-bbbb1017d210.jpg) Image

BBC News4h ago