Search

Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court

case against Coles](https://www.theguardian.com/business/2026/feb/17/coles-discounts-accc-court-down-down-promotions). The ACCC alleges Coles and Woolworths broke Australian consumer

Consumer watchdog zeroes in on Woolworths’ allegedly fake discounts as it meets supermarket giant in court

ACCC) case against Woolworths begins in the federal court in Sydney on Tuesday, almost two months after hearings wrapped up in its [very similar case against Coles

Court rules Coles misled shoppers with its ‘Down Down’ discount campaign

ACCC) sued Coles and rival Woolworths, accusing the supermarket giants of duping shoppers by using promotional programs to disguise price increases on hundreds of products. In the Coles case

Coles put commercial interests above its customers – and was caught red-handed

case unfolded. ## Faulty ‘guardrails’ In a ruling delivered on Thursday morning accompanied by a 523-paragraph judgment, justice Michael O’Bryan explained how [Coles](https://www.theguardian.com/business/coles) tripped itself up when trying to ramp