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Starbucks Korea sacks CEO over controversial 'Tank Day' promotion
The incident highlights the sensitivity of historical events in marketing and the potential consequences for companies that misstep in their promotions.
- Starbucks Korea's CEO was sacked over a controversial promotion
- The 'Tank Day' campaign was launched on the anniversary of the Gwangju Uprising
- Public outrage led to calls for a boycott of Starbucks Korea