BreakingAl Jazeera English1 min read
Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign
The backlash against Starbucks Korea highlights the sensitivity of marketing campaigns that reference historical tragedies, impacting sales and brand reputation.
- Starbucks Korea faced a significant sales decline.
- The 'Tank Day' campaign referenced a violent historical event.
- Public backlash led to an apology from Shinsegae Group chairman.
