Francesca Hong, a democratic-socialist line cook, is leading in early polls for the Wisconsin governor race. Her progressive platform reflects a broader trend of leftist candidates gaining traction in battleground states amid economic concerns.
Key points
Francesca Hong is leading in Wisconsin governor polls.
She is a democratic-socialist advocating for progressive policies.
Leftist candidates are gaining traction in competitive states.
Economic populism is a key issue in the current political climate.
Establishment Democrats worry about the impact on midterm elections.
Mentioned in this story
Francesca HongZohran MamdaniAbdul El-SayedZach WahlsChuck SchumerMallory McMorrowShannon BirdSusan CollinsThird Way
In the crowded Democratic field running to replace Wisconsin Gov. Tony Evers, there’s a surprising frontrunner for a battleground state: a democratic-socialist line cook who has called to abolish the police.
Francesca Hong, a 37-year-old restaurant owner and single mother who became the state’s first Asian-American assembly member in 2021, has surged to the lead in several early polls after launching a long-shot bid on a deeply progressive platform.
Hong is part of an array of lefty candidates with working-class credentials running in competitive states and districts up and down the ballot in this year’s midterm elections — a crop emboldened by the popularity of New York City Mayor Zohran Mamdani and a turn toward economic populism amid widespread cost-of-living concerns.
Abdul El-Sayed is running from the left of Haley Stevens and Mallory McMorrow in the competitive Michigan Senate primary. Zach Wahls, who is backed by Elizabeth Warren, is locked in a tight contest against the Chuck Schumer-supported Josh Turek for Iowa’s Senate nomination. In Colorado’s 8th District, where Dems see a flip opportunity, Manny Rutinel is running against the more moderate Shannon Bird. And last month, Graham Platner got a boost when Schumer-endorsed Maine Gov. Janet Mills dropped out of the race to oust GOP Sen. Susan Collins.
Establishment Democrats worry that these figures — whose platforms play well among primary voters but could bite them in a general election — might spoil the midterms at a time when the party has the wind at its back, desperate to claw its way out of the wilderness and still weary of the “woke” allegations that Republicans effectively wielded against Kamala Harris. “If Democrats hope to beat Republican incumbents in red and purple districts, then they cannot run candidates who are far outside the mainstream of their district,” the center-left think tank Third Way wrote in a memo published last month.
Hong says the party establishment just lacks imagination.
“I think they're underestimating voters,” Hong said in an interview. “I think that has always been a problem for the Democratic Party — that we are not listening to how they are feeling.”
Her platform includes free child care, a $20 minimum wage and a full moratorium on data center construction. She is an outspoken critic of the Israeli government and helped lead Wisconsin’s “uninstructed” pressure campaign on the Biden administration’s posture toward Gaza. She’s faced backlash for . And as governor she would call the state National Guard to arrest federal ICE agents.
Q&A
Who is Francesca Hong and what is her political platform?
Francesca Hong is a 37-year-old restaurant owner and the first Asian-American assembly member in Wisconsin, running on a progressive platform that includes abolishing the police.
What impact could democratic-socialist candidates have on the midterm elections?
Democratic-socialist candidates may energize primary voters but could risk alienating moderate voters in general elections, potentially jeopardizing Democratic chances in battleground states.
What are the key issues driving the rise of leftist candidates in swing states?
The rise of leftist candidates is driven by economic populism and widespread cost-of-living concerns, appealing to voters seeking progressive solutions.
How are establishment Democrats reacting to the rise of progressive candidates?
Establishment Democrats are concerned that progressive candidates may not resonate with moderate voters in red and purple districts, potentially harming the party's chances in the midterms.
But Hong doesn’t think her far-left politics would pose a risk in a general election. “The liability is having someone who is the establishment and wants to maintain the status quo,” she said.
There’s still months to go before the Aug. 11 primary to decide who will face off against Tom Tiffany, the presumed GOP nominee endorsed by President Donald Trump. Still, Hong is leading early polls among nine Democratic candidates — making her an unusual frontrunner to lead a state Trump narrowly won in 2024.
Wisconsin has a deep history of socialism, including three socialist mayors of Milwaukee between 1910 and 1960. The state boasts one of the Senate’s most conservative members, Sen. Ron Johnson, but also one of its most progressive, Sen. Tammy Baldwin. And progressive Democrats in Wisconsin are quick to point out that Sanders, the country’s democratic-socialist standard-bearer, won 71 out of Wisconsin’s 72 counties in 2016.
Hong isn’t just running on a different platform than her competitors — she is also running “the most non-traditional race,” said Gordon Hintz, who served in the Wisconsin state assembly with Hong when he was Democratic minority leader. While other candidates have been more reserved so far, Hong spent — and surged — early on to boost her name recognition. Hong’s campaign says it has about 3,000 active volunteers and has already organized 250 events across the state, with an additional 230 planned for the coming months.
“She has shown up, she's the only candidate currently who has built any infrastructure down in Rock County,” said Jim White, who leads Rock County Democrats. “She's the only person who has active canvassers, has people showing up at events, at meetings, she's the only one who seems to have increasing infrastructure to do outreach to voters, and that's been something that I think we've all really noticed.”
But it’s still an uphill battle for Hong — especially in the fundraising fight. Mandela Barnes, the former lieutenant governor and failed Senate nominee is polling in second place and has raised more than $2 million. Milwaukee County Executive David Crowley has brought in more than $850,000. Hong has raised about $635,000, according to Wisconsin campaign finance records.
Hong said she is focusing on turning one-time donors into recurring donors and has leaned on nontraditional fundraising tactics, like streaming. She has appeared with the progressive Twitch streamer Mike from PA and with Mercury Stardust, a TikToker with more than 2.6 million followers who describes herself as “The Trans Handy Ma’am.” Next month, Hong is planning to stream a DJ set and a cooking demo on Twitch, according to her campaign.
Both White and Hintz noted they still have not decided who they’ll vote for in the primary. But they both guessed part of Hong’s appeal to voters — particularly those who are young and politically disengaged — was because she is “fun.” Hong is, for example, known to host fundraisers at karaoke bars.
