New bypass named Pork Pie Way in ‘defining moment for Melton Mowbray’

Pork Pie Way has been chosen as the name of Melton Mowbray's new bypass after a public vote.

Leicestershire County Council announced the £131m road would be named in honour of the meaty treat, a speciality of the town's butchers, at a ceremony on Thursday.

The council ran a public vote to pick the name and said Pork Pie Way received an "overwhelming" 65% of the 3,975 votes cast.

There has been controversy around the vote after the People for the Ethical Treatment of Animals (Peta) said Pork Pie Way was "pig-demeaning", and urged the Reform UK-run council to choose Vegan Pie Way instead.

Council leader Dan Harrison dismissed the charity's suggestion as "nothing more than pie in the sky thinking".

Sections of the 4.4-mile (7.1km) route, around the north and east of the town, are due to open in phases, with it being fully open to traffic by Monday.

Melton Borough Council leader Ronan Browne said: "This is a defining moment for Melton Mowbray.

"The new road and its name reflect both our heritage, our character and our ambition, giving the town the infrastructure it needs to grow while celebrating what makes Melton Mowbray distinctive and special.

"On behalf of Melton Mowbray, I would like to thank all those involved in making this historic moment a reality."

Harrison said the town had been awaiting the road for a long time.

"It is an absolute honour to mark what is a once-in-a-generation moment for our county," he said.

"This scheme stands on decades of work and has been delivered through some of the most challenging years any major project could face.

"From the Covid‑19 pandemic and global supply chain disruption, to severe flooding and international instability, reaching this point is a huge credit to everyone involved in building the road, and I want to congratulate all those who have worked hard to make this a reality.

"Thank you to local people for their patience and understanding along the way. Today marks the completion of a road that will transform how this area functions and grows for future generations."

Roads and buses minister Simon Lightwood attended Thursday's ceremony.

He said: "I was absolutely delighted to be in Melton Mowbray today to mark the opening of Pork Pie Way - a name that embraces the history and heritage of the town - which has been backed by nearly £50m in government investment.

"It's a proud moment that puts Melton Mowbray firmly on the map, while creating a road that will support new jobs, homes, and opportunities for years to come."

Peta's vice-president of vegan projects, Dawn Carr said: "Whatever you call it, the road we all need to be on is towards a kinder world.