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The Guardian World1 min read
Ferrari unveils first fully electric car
TL;DR
Ferrari has launched its first fully electric car, the Luce, priced at $640,000. This five-seater model is a departure from traditional Ferrari designs and took five years to develop.
Key points
- Ferrari's first fully electric car is named Luce
- The Luce costs $640,000
- It is Ferrari's first five-seater model
- Designed with LoveFrom agency and Sir Jony Ive
- Development took five years
Mentioned in this story
FerrariSir Jony Ive
Luce
Luxury sports car maker Ferrari has unveiled its first fully electric car - the $640,000 (£474,320) Luce.
The new model departs from the look of typical Ferraris as the Italian brand's first ever five-seater, created in collaboration with the LoveFrom agency founded by former Apple design chief Sir Jony Ive.
Responses on social media to the launch have ranged from describing it as "straight to the junkyard trash" to an "absolute masterclass in design".
Supercar rivals like Lamborghini and Porsche have scaled back on their EV plans due to poor demand and intense competition from Chinese brands.
Ferrari chief executive Benedetto Vigna said in Rome that the Luce, Italian for "light", has taken half a decade to develop.
Ferrari plans to roll out the electric vehicle (EV) after previously ruling out such a move, opting instead to make hybrid cars that are powered by both petrol and electricity.
The Luce runs with a Ferrari-made electric motor on each wheel, helping the car to hit 60mph (96km/h) in around 2.5 seconds.
The firm said that all of the components are made in-house, so that the car can be repaired by the company well into the future, protecting the Luce's resale value.
The shift by motor industry giants to EVs has faced major obstacles in recent years.
Carmakers including Ford and Volkswagen have doubled down on petrol cars, especially in the US, due to poor demand and regulatory changes under President Donald Trump, who has cut incentives for EV buyers.
The launch of Jaguar's electric concept car was heavily criticised for abandoning the British brand's classic styling.
Ferrari's unveiling of Luce has faced similar criticism.
One account on X said: "Ferrari just killed their brand just like Jaguar did. This is straight to the junkyard trash."
"What is going on with European Luxury car manufacturers? First Jaguar and now Ferrari", another account posted.
But not all commentators were felt negatively about the new car, with one post saying: "Absolute masterclass in design. Ferrari just unveiled the breathtaking LUCE concept, and it is a total game changer."
Ferrari's chief design officer Flavio Manzoni said in an interview with YouTuber Cleo Abram that critics are part of the innovation process.
He acknowledged the concept of an electric Ferrari with a new design is "polarising" but believes people will appreciate it in months to come.
Ferrari has also said it will continue offer petrol and hybrid cars along with its all-electric vehicle.
Meanwhile, Ferrari's direct competitors have rolled back their EV ambitions.
Q&A
What is the price of Ferrari's first electric car, the Luce?
The Luce is priced at $640,000.
Who designed Ferrari's electric car, the Luce?
The Luce was designed in collaboration with the LoveFrom agency, founded by former Apple design chief Sir Jony Ive.
How long did it take to develop the Ferrari Luce?
The development of the Luce took half a decade.
