Barclays to buy GoHenry kids’ debit card and money app

Barclays is to buy an app designed to help children understand and manage their money, as it targets young people in affluent families.

The high street bank has agreed to buy the UK business of GoHenry, which provides children with personalised debit cards carrying their name, from the US fintech company Acorns, which will retain GoHenry’s US branch.

The deal, which has been agreed for an undisclosed price, is expected to complete next year. The app will remain branded GoHenry.

GoHenry, which was founded in 2012 by British entrepreneur Louise Hill, offers prepaid debit cards with parental controls and a money management app for six- to 18-year-olds to save, invest and complete money lessons.

About 500,000 children in the UK have GoHenry accounts. Hill, a mother of two, started the idea for the business when she heard other parents complaining about their children’s spending habits during school pick-ups.

The business was reportedly valued at between $250m and $500m in 2022. Hill sold it to Acorns the following year, but remained executive chair.

The Barclays UK chief executive, Vim Maru, said the acquisition would “turbocharge” the bank’s offering for households and families. Hill said the brand “isn’t going anywhere” but it can “do more” under Barclays ownership.

“It also enables us to offer GoHenry members a pathway to continue their money journey when they hit 18 – because financial education shouldn’t have a start or end date,” she said.

The company, which launched in 2012, now has more than 2 million customers cross France, Spain, Italy, the US and the UK. It employs a team of about 200 people.

When it first came to market, the business was called PKTMNY (pronounced “pocket money”), which Hill later described as “stupid”.

“Nobody could say it and nobody could spell it, it was a really silly idea,” she said in an interview with Sky News in 2024.

Its name changed about 18 months later, after its first customer, an 11-year-old boy named Henry from Bristol.

The takeover will give Barclays a bigger foothold youth banking market, at a time when the UK’s more established banks are trying to defend their customer pipeline from fintech rivals. That includes Revolut and Monzo, which launched their own interest-bearing savings accounts for children as young as six last year.

But Barclays’ acquisition means it is playing catch-up with NatWest, which bought the children’s pocket money app RoosterMoney in late 2021, allowing it to target families with children aged six to 17, with products such as prepaid debit cards and parental alerts on kids’ spending.

The deal comes as high street banks increasingly target wealthy families for growth, as they look for ways to be less reliant on income from everyday loans that are linked to the rise and fall of interest rates.