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  3. /Australia moves to tax Meta, Google and TikTok to fund newsrooms
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Australia moves to tax Meta, Google and TikTok to fund newsrooms

NPR Topics: News2h ago4 min readOriginal source →
Australia moves to tax Meta, Google and TikTok to fund newsrooms

TL;DR

Australia plans to tax Meta, Google, and TikTok based on their revenue to fund newsrooms. The draft legislation aims to encourage these companies to financially support journalism by striking deals with news organizations.

Key points

  • Australia proposes taxing Meta, Google, and TikTok
  • Tax based on a proportion of their revenue
  • Funds intended for news reporters
  • Draft legislation to be introduced by July 2
  • Encourages deals between companies and news organizations

Mentioned in this story

MetaGoogleTikTokAustralia

Why it matters

This tax could reshape the funding landscape for journalism in Australia, impacting how news is produced and consumed.

The home pages of Meta, Google and TikTok are displayed on devices in Sydney, Tuesday, April 28, 2026.
The home pages of Meta, Google and TikTok are displayed on devices in Sydney, Tuesday, April 28, 2026.

The home pages of Meta, Google and TikTok are displayed on devices in Sydney, Tuesday, April 28, 2026. Rick Rycroft/AP

Rick Rycroft/AP

MELBOURNE, Australia — Australia has proposed taxing digital giants Meta, Google and TikTok a proportion of their revenue to pay for news reporters.

The government released draft legislation Tuesday it intends to introduce to Parliament by July 2 that would create a financial incentive for the social media companies to strike deals with news organizations to pay for journalism.

The platforms' criticisms included that the proposal was a "digital services tax" that misunderstood the evolving advertising industry and would fail to deliver a sustainable news sector.

Australian Prime Minister Anthony Albanese said a monetary value needed to be attached to journalists' work.

"It shouldn't just be able to be taken by a large multinational corporation and used to generate profits for that organisation with no compensation appropriate for the people who produce that creative content," Albanese told reporters.

"We think that investment in journalism is critical to a healthy democracy," he added.

It's Australia's second legislative attempt to make the platforms pay for the Australian news text and images that their users view.

Digital platforms had been pressured to strike deals with Australian news publishers to pay for journalism by legislation passed in 2021 that created the country's News Media Bargaining Code.

The platforms chose to reach commercial deals with news creators rather than be forced into arbitration and have a judge set the price.

But they have since avoided renewing those deals by removing news from their services.

The proposed News Bargaining Incentive would charge major platforms that choose not to strike commercial deals with news publishers a 2.25% tax on their Australian revenue.

The platforms would be given offsets and their overall costs would be lowered if they agree to pay publishers for journalism, the government said.

The government expects the incentive would raise between 200 to 250 million Australian dollars ($144 million-$179 million) a year. That was about as much as the platforms paid news outlets when the News Media Bargaining Code was working at its peak.

Q&A

What is the proposed tax on Meta, Google, and TikTok in Australia?

Australia's proposed tax would require Meta, Google, and TikTok to pay a portion of their revenue to fund newsrooms.

When will the Australian government introduce the new tax legislation?

The Australian government intends to introduce the draft legislation to Parliament by July 2.

How will the tax benefit news organizations in Australia?

The tax aims to create financial incentives for digital giants to negotiate deals with news organizations, thereby supporting journalism.

What prompted Australia to tax digital giants for funding newsrooms?

The move is part of Australia's strategy to ensure that social media companies contribute to the funding of journalism in the country.

People also ask

  • Australia tax Meta Google TikTok news funding
  • new tax legislation for digital companies Australia
  • how will Australia tax social media companies
  • impact of tax on journalism in Australia

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At a glance

  • Australia proposes taxing Meta, Google, and TikTok
  • Tax based on a proportion of their revenue
  • Funds intended for news reporters
  • Draft legislation to be introduced by July 2
  • Encourages deals between companies and news organizations

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The government would distribute that income among news organizations based on how many journalists each organization employed, Communication Minister Anika Wells said.

The tax would apply to Meta Platforms, which owns Facebook and Instagram, Google, which is owned by Alphabet Inc., and TikTok, which is majority-owned by U.S.-backed investors.

Opposing the proposed legislation, Meta said news organizations "voluntarily post content on our platforms because they receive value from doing so."

"The idea that we take their news content is simply wrong. This proposed legislation, which would apply to platforms regardless of whether news content even appears on our services, is nothing more than a digital services tax," Meta said in a statement.

"A government-mandated transfer of wealth from one industry to another, with no connection to the value exchanged, will not deliver a sustainable or innovative news sector. Instead, it will create a news industry dependent on a government-administered subsidy scheme," Meta added.

Google said "we reject the need for this tax."

"It ignores the fact that Google already has commercial agreements with the news industry, misunderstands how the ad market changed and mandates payments from some companies while arbitrarily excluding platforms like Microsoft, Snapchat and OpenAI -- despite the major shift in how people consume news," a Google statement said.

TikTok did not immediately respond to a request for comment.

All the targeted platforms are American. U.S. critics have argued that Australia's News Media Bargaining Code had disproportionately cost American corporations.

Albanese was not concerned by potential pushback from the United States.

"We're a sovereign nation and my government will make decisions based upon the Australian national interest," Albanese said.